THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet)
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THE,CASE,STUDY,OF,MARKETING,GOOGLE,COMCAST,JMNet,경영경제,레포트
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THE CASE STUDYOF MARKETING
GOOGLE / COMCAST / JMNet
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INDEX
2 / Google
1 / Introduction
3 / Comcast
4 / JMNET
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1. INTRODUCTION
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Introduction
1) Marketing Mix 4P
PLACE
PRICE
PRODUCT
PROMOTION
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Introduction
2) SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
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Introduction
3) Annual Marketing Expense
GOOGLE 11.2%
COMCAST 6.3%
JMNET 8.5%
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2. GOOGLE
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S
W
O
T
GOOGLE : SWOT
1. Relies on one source of income
2. Patent litigations
1. Growing number of mobile internet
users
2. Google fiber cables
1. Competition from Microsoft
2. EU antitrust laws
1. Open source products and services
2. Access to the widest group of internet
users
3. Strong patents portfolio
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GOOGLE : Characteristics
Localization
1) Google Glass
1
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GOOGLE : Characteristics
2) Logo
Germany sophie scholl’s 93th …(省略)
THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet)
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THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet)
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THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet) , THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet)경영경제레포트 , THE CASE STUDY OF MARKETING GOOGLE COMCAST JMNet
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