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[원서] Tom Blackett, Rebecca Robins - Brand Medicine The Role of Branding in the Pharmaceutical Industry (2001)

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Trial Medicine
The Role of Branding in the Pharmaceutical Industry

Edited by Tom Blackett and
Rebecca Robins

BRAND MEDICINE
Other books by Interbrand:

Nicholas Kochan The Worlds Greatest Brands Paul Stobart Brand Power
Rita Clifton and Esther Maughan The Future of Brands
Susannah Hart and John Murphy Bra…(skip)

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